Former DaimlerChrysler executive launches new event management firm
25-year Jeep @ marketer offers event and sponsorship expertise to other customer driven companies

DETROIT, Mich. - One of Jeep's top global marketing executives, Louis M. Bitonti, has created his own event and sports marketing firm LD3 Management, LLC., to assist companies in attracting and building customers. As the company's President and Chief Operating Officer, he brings 32 years of marketing success with a major auto company and other well-known brands to the table. LD3 will create and implement events and sponsorships that are strategically planned to build customer relationships and impact the bottom line.

Bitonti's 25 years at DaimlerChrysler and 32 years in the marketing business include experience and success as a corporate executive, an agency account leader, and a business owner. He worked for two well-known ad agencies, creating marketing activities and events for companies like Ford, Cadillac, McDonald's, Heilemann Brewing and City National Bank. For corporations like Gillette and Sybra (a division of ITT), he handled a broad base of marketing programs. His first-hand knowledge of building a business was gained as the owner of the nationally recognized Salt Mine Restaurants, the  historic renovation of the Punch and Judy Theater in Grosse Pointe.

At DaimlerChrysler Bitonti built a reputation for handling huge, multi-faceted events like Camp Jeep, a week-long camping event for Jeep owners, that brought 8,500 enthusiasts together last year for family fun and a chance to bond with their Jeeps and other owners from across the United States.

His event ideas may have raised a few eyebrows in the button-down corporate world, but the bottom line is that his marketing programs have helped make Jeep one of the top-selling brands in the industry.

"It is fun to create an interesting event to spotlight a product," said Bitonti. "But, the real key is engaging people in an activity or event that has meaning for them and results for the product. If consumers touch it, feel it, and relate to it, intentions to 'buy the product increases!"

Bitonti's vision for LD3 is to provide services with the right mix of creativity, strategic thinking and return-on-investment for the client. Through a large network of service providers, LD3 will have the ability to create and facilitate any event or sponsorship marketing program, large or small, for any kind of company.

"Lou has the instincts to understand what consumers want, the imagination to see beyond the usual, and the business sense needed to grow a brand. Bringing services together offers clients unprecedented resources for reaching and keeping customers.”