Lou Bitonti and Associates are proud to have played an integral role in the creation, implementation and management of the following programs.

Select A Program Category

• Consumer Event Creation / Implementation
• Sports Marketing
• Product Displays / Mobile Tours
• Youth / College Marketing

Camp Jeep® was designed as an owner relationship program created to bring Jeep families from across the U.S. together to experience the Jeep "lifestyle." Camp Jeep events highlight the versatility of the Jeep vehicles and create a venue where Jeep owners have an opportunity to understand product advancements and meet with different staff members of the Jeep brand. The program has become an automotive industry standard for one-to-one relationship management.

Jeep Jamborees are one the oldest owner loyalty programs in the automotive industry, originated in 1958,  33 jamborees are implemented yearly across designated trails on outstanding off-road destinations.

These two-day family oriented events involve interaction with other Jeep owners from across the U.S. A detailed communication program supported this national event with web and direct mail campaigns.

Annual program exclusively for Chrysler PT Cruiser owners and families.  Event was designed to foster passion and enthusiasm behind owning the iconic nameplate.  Objectives of program was to maintain sales and reinforce owner loyalty, create exit barriers for the brand and introduce new product attributes.  

Complete communication program supported Block Party activity and consumer highlights included a PT Turbo Drag Strip, a full vehicle line of test drive tracks, customization shop, Mopar Alley, gift gallery, PT Cruiser bike shop, concert and fireworks.

Premier downhill ski series featuring former Olympic male and female athletes in head to head competition. Network television series on air for 10 years, traveling to premier ski locations around the world. An off shoot of the ski series was the creation of the Jeep King of the Mountain Bike Competition.  An exclusive three location series featuring world class mountain biking athletes has been a staple on network television for five years.

Sponsorship, production, hospitality, site coordination, and publicity is the structure that has allowed this program to enjoy it’s longevity and appeal.

Chrysler brand has sponsored four PGA tour events and is one of the largest sponsors in the sport of golf. Association included extensive advertising, media and event marketing activities. Ad units on network coverage, dealer sales competitions, strategic TV vehicle displays, product specialist and “The Chrysler Golf Experience” mobile display was implemented at all four stops.

A competition with television stars and noted athletes testing their special skills together was new, refreshing and fun. The ABC Super Stars event not only attracted some of the sports and entertainment world's top stars, it was one of the longest running sports shows in ABC history and a vehicle for tremendous visibility for Jeep products. Bitonti handled all network negotiations, athletic liaison and was the brand spokesperson.

Dodge Rodeos are an integral and historical part of the American landscape. Over 300 rodeos were implemented during 52 weeks of competition across the U.S. Activities included dealer involvement, training, sweepstakes, television coverage, and supporting competition during the national finals in Las Vegas on ESPN.

Chrysler Town & Country Mall Tour was a collaboration with 21 Simon Malls across the U.S. to create an experiential exhibit promoting new technology and attributes of the new “Stow & Go” feature supporting the launch of the new Town and Country mini-van.

Plasma screens featuring branded product messages, consumer storage competitions, product specialists along with cooking and kids demonstrations.

“THE MOST COMPETITIVE TEST DRIVE IN AMERICA” was a dedicated Chrysler brand Owner/Handraiser/Prospect test drive that toured the U.S. for two years. The tour focused on new vehicle launches and a competitive test drive against import and domestic auto makers. The Art of Driving consisted of twelve targeted test markets, complete CRM campaign and product specialists. Concept, historical, and production vehicles were featured including identified lifestyle activities with experts demonstrating golf swing analyzers and equipment, cigar rolling, wine tasting and cooking demonstrations.  Over 65,000 qualified test drives were conducted with consumer purchase incentives.

This unique ride and drive tour was implemented for three years and was engineered to create  Owner/Handraiser/Prospect for the Jeep brand experience.  Over 45 targeted markets held the three day event with over 250,000 participants supported by advertising, direct mail and web initiatives.  Product displays, street teams, off-road courses and lifestyle activities were implemented with product specialists and supported new product launch initiatives to generate awareness, and consideration for the Jeep brand.

Chrysler Million Dollar Film Festival was an annual competition that provided emerging film makers the opportunity to compete for a $1,000,000 feature film production and distribution deal with Universal Pictures. This nine month event began with submissions of short films for competition consideration.

Each contestant needed to develop a working script, storyboards, proposed cast, shooting schedule, budget and movie poster. The packages were presented to a panel of judges during “THE PITCH”, a two day event held in Toronto, Canada. One filmmaker gets selected to be awarded the movie deal.  On site vehicle displays, communication plan, test drive area, and Chrysler dealer group were all components to engage consumers and support the Chrysler brand.

LD3's associates have been on the client-side of numerous marketing programs over the years. We created, oversaw implementation, designed measurement and budget controls.  We've managed the largest college events on major universities, Division II campuses and diversity colleges across the country.

Themes have included The Jeep Health & Fitness Tour that appeared on 250+ campuses for two days of activities over a three year period, The latest fitness equipment, health-care, sports, fashion, music, located in high-traffic areas of campuses and was a mainstay of college marketing with approximately 10 sponsors, tour trucks, and full time staff.

The following three year program introduced was the outstanding, “Road Scholar Tour!”  Over 30 campuses per year were visited for 3 days, with product tents, video monitors, site registrations, purchase incentives, themed area with vehicle displays, sponsor displays, gaming and music tents, entertainment pavilion and vehicle test drive area.

LD3 provides leading associates specializing in the logistics, movement and creation of displays, activities, and staff to meet any objective for a client participating in the competitive world of college marketing.